Building a revenue-aligned marketing strategy

Refined MQL criteria and channel mix to achieve 35% MQL-to-opportunity conversion and 25% close rate

Crisis communications & thought leadership strategy

Multi-touch demand strategy increased prospect opportunities by 37%

Event rebrand & commercial positioning case study

Refreshed ITC Vegas brand architecture to strengthen positioning and scale execution for 9,000+ attendees

National media strategy + brand authority growth

PR strategy drove 124% YoY coverage growth with national placements in NYT, Washington Post, LA Times, and AJC

Crisis communications & thought leadership strategy

Research-driven communications strategy maintained trust and authority during industry disruption

Brand voice & content governance framework

Developed 20+ page content style guide defining tone, POV, AP standards, and cross-channel voice

Global hotel program commercial guide

Directed and authored B2B hotel program guide highlighting 45,000+ properties across 170+ countries

Selected writing + content portfolio

Selected writing across web, blog, social, press releases, video scripting, and long-form marketing assets