General writing samples

Links to my writing samples including web copy, social media, blog posts, and more

Branding case study

Enhancing and updating an event brand and look to meet its potential and increase revenue

Lead generation case study

Data-driven, multi-touch digital marketing increases prospect opportunities by 37%

PR/media case study

How a shift in PR strategy led to a 124% YoY increase in press coverage in national news

Writing samples case study

Keeping audiences informed during a global pandemic to build trust and brand authority

Hotel program guide example

A long-form guide to CTM's global hotel program for travelers and travel managers

Content style guide example

An organizational style guide I developed for writing, editing, and content