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Refined MQL criteria and channel mix to achieve 35% MQL-to-opportunity conversion and 25% close rate

Building a revenue-aligned marketing strategy

Multi-touch demand strategy increased prospect opportunities by 37%

Refreshed ITC Vegas brand architecture to strengthen positioning and scale execution for 9,000+ attendees

Proactive PR strategy drove 124% YoY coverage growth and national placements in NYT, Washington Post, LA Times, and AJC

PR strategy drove 124% YoY coverage growth with national placements in NYT, Washington Post, LA Times, and AJC

Research-driven communications strategy maintained trust and authority during industry disruption

Research-driven communications strategy maintaining trust and authority during unprecedented industry disruption

Developed 20+ page content style guide defining tone, POV, AP standards, and cross-channel voice for global team

Links to my writing samples including web copy, social media, blog posts, and more

Developed 20+ page content style guide defining tone, POV, AP standards, and cross-channel voice

Directed and authored B2B hotel program guide highlighting 45,000+ properties across 170+ countries

Selected writing across web, blog, social, press releases, video scripting, and long-form marketing assets