Clarion Events NA
2023 — 2024
My responsibilities included:
Developed marketing strategy and budget for ITC Vegas (tradeshow/conference with 9k+ attendees) including campaigns, digital marketing, advertising, social media, and public relations
Managed a team of four marketing professionals to execute marketing campaigns, negotiated and managed external marketing vendors and partners
Conducted full event re-brand in 2024, including show logo and theme, digital and print marketing materials, website, on-site signage, and brand messaging + values
Corporate Travel Management (CTM)
2021 — 2023
My responsibilities included:
Developed marketing strategies/campaigns and oversaw US marketing team of four in digital marketing/automation, content planning/generation, event marketing, and design
Developed + managed event/marketing budgets up to $1M across 20+ events annually, with a record $958M in opportunities from a single event
Managed PR/media strategy, leading to placements in national news (LA Times, Atlanta Journal-Constitution, NY Times, Washington Post) and industry trade publications, with an average opportunity to publication ratio of 56%
Corporate Travel Management (CTM)
2020 — 2021
Travel and Transport was acquired by CTM in October 2020. Additional CTM responsibilities and accomplishments included:
Managed marketing strategy and relationships with global agency travel partners
Developed and executed event marketing strategy
Promoted within six months to lead North America marketing team
Travel and Transport
2020 — 2020
My responsibilities included:
Led marketing team of six in email communications, PR, and digital marketing
Developed, oversaw, and executed the company's first formal global public relations strategy, resulting in a 300% YoY increase in press coverage
Oversight and management of brand, including first-ever content style guide
Radius Travel
2017 — 2020
My responsibilities included:
Led all marketing and communications strategy and campaigns with team of two
Oversaw development of new global website and content strategy
Managed CRM database and list development
Food Marketing Institute
2017 — 2017
Food Marketing Institute
2014 — 2017
American Resort Development Association (ARDA)
2010 — 2014
American University
Washington, DC
BA, Public Communication
Graduated with Honors in Public Communication
Minors: Marketing and Anthropology
Branding | Content Marketing |
Content Writing + Editing | Creative + Design |
Data Analysis | Digital Marketing |
Leadership + Management | Marketing Budget Management |
Marketing Research | Marketing Strategy |
Media Relations | Social Media Management |
Vendor + Partner Management |
CRMs Microsoft Dynamics, Hubspot, Salesforce | Project Management Basecamp, Monday.com, Trello |
Data and Analytics Google Analytics 4/Universal Analytics, PowerBI | Social Media Facebook/Meta, Hootsuite, Instagram, LinkedIn, Twitter/X, YouTube |
Design Adobe Creative Cloud, Canva | Website CMS ASP, WordPress |
Email/Marketing Automation MailChimp, Marketo, Salesforce Pardot | Other Grammarly, Meltwater, Zapier |