Marketing Director

Reed & Mackay

2025 — 2026

Led North America marketing strategy across digital, events, and direct engagement channels aligned to a $65M FY26 revenue target.

Key focus areas include:

• strengthening marketing-to-sales alignment

• refining MQL criteria

• improving pipeline visibility to support measurable revenue outcomes

Contributed to 35% MQL-to-opportunity conversion and 25% opportunity-to-close rate through tighter qualification and performance tracking.

Rebalanced channel mix toward curated hosted events and industry conferences, generating 25% attendee-to-opportunity engagement and increasing high-intent pipeline development.

Marketing Director

Clarion Events NA

2023 — 2024

Led integrated marketing strategy and budget for ITC Vegas (9,000+ attendees), overseeing digital campaigns, paid media, social, PR, and event marketing.

Managed a team of four and directed external agency partners across paid search, programmatic, and digital acquisition channels to drive attendee growth and qualified engagement.

Directed full event rebrand in 2024, aligning brand positioning, messaging, website, and on-site experience to support long-term audience growth and commercial performance.

Executive Director, Marketing

Corporate Travel Management (CTM)

2021 — 2023

Led North America marketing strategy and team across digital, automation, events, and content channels. Managed budgets up to $1M and drove event-led pipeline generation, including a record $958M in opportunities from a single activation.

Partnered cross-functionally to align marketing initiatives with commercial priorities, strengthening performance tracking and campaign effectiveness.

Director, PR and Comms, Global Partners and Events

Corporate Travel Management (CTM)

2020 — 2021

Led global public relations strategy and event marketing initiatives across international partner network. Promoted within six months to lead North America marketing function.

Director, Global PR and Marketing Communications

Travel and Transport

2020 — 2020

Launched first formal global PR strategy, increasing press coverage 300% YoY. Led global brand and communications strategy, ensuring consistent positioning, messaging, and sales enablement across agency and supplier networks.

Marketing Director

Radius Travel

2017 — 2020

Led global marketing and communications strategy, overseeing campaigns, digital initiatives, events, and PR across international partner network.

Directed global website redevelopment and content strategy; managed CRM and segmentation initiatives to support targeted engagement.

02 — Education

American University
Washington, DC

BA, Public Communication

Graduated with Honors in Public Communication
Minors: Marketing and Anthropology

Skills