Data-driven marketing leader
01 — Introduction
Hi there, I’m Alexa. I build integrated, revenue-aligned marketing strategies for B2B organizations, connecting brand, demand generation, and sales to drive meaningful pipeline growth.
If you’re looking for thoughtful strategy and measurable impact, you’re in the right place.
02 — Experience
With over a decade in senior marketing roles, my strength lies in turning data into decisions: refining qualification criteria, improving pipeline visibility, and building marketing programs that support measurable growth.
Looking for more examples?
Check out all my case studies and more projects in my marketing portfolio.
My work experience
Reed & Mackay (2025 - 2026) | Marketing Director |
Clarion Events (2023 - 2024) | Marketing Director |
CTM (2020 - 2023) | Executive Director, Marketing |
Radius Travel (2017 - 2020) | Marketing Director |
FMI (2014 - 2017) | Sr. Marketing Manager |
ARDA (2010 - 2014) | Communications Manager |
My education
American University | BA, Public Communication |
Graduated with | Minors: Marketing and Anthropology |
Skills
Marketing Strategy | Data + Analytics |
Demand Generation | Integrated Campaign Leadership |
Sales Alignment | Budget + Agency Oversight |
Marketing Automation | Digital + Event Marketing |
Pipeline Development | Brand Positioning |
Platforms & Software
Marketing Automation & CRM HubSpot | Salesforce | Pardot | Marketo | Microsoft Dynamics | Mailchimp | CMS & Digital Experience WordPress | Squarespace | ASP |
Analytics + Optimization Google Analytics (GA4/UA) | Google Tag Manager | Google Search Console | Looker | Looker Studio | Power BI | SEMrush | Microsoft Clarity | Marketing Operations Asana | Jira | Monday.com | Basecamp | Trello | Slack | Zapier |
Paid + Digital | Media + Creative Meltwater | Adobe Creative Cloud | Canva |
