01 — Project details
ITC Vegas is the largest insurance technology conference in the world, bringing together more than 9,000 attendees annually.
While the event had strong brand recognition and equity, its visual identity and asset ecosystem lacked cohesion and scalability. Branding across web, social, advertising, and on-site materials was inconsistent and limited the event’s ability to stand out in a competitive and rapidly evolving industry.
02 — Objective
Refreshing the brand’s visual and structural framework without losing existing equity, and modernizing the identity while preserving recognition.
The goal was not a full rebrand, but a strategic evolution that would:
• Clarify visual hierarchy
• Strengthen premium positioning
• Improve cross-channel consistency
• Enable faster, scalable asset production
03 — Approach
Working with my team, I led a comprehensive brand system refresh that included:
• Logo architecture and brand standards
• Website architecture and digital visual system
• Social media templates
• Paid media creative framework
• PDF and document templates
• Print and on-site event materials
The focus was not just aesthetics - it was operational efficiency.
All assets were templatized to allow the marketing and design teams to produce on-brand materials quickly and consistently - a critical advantage in the time-sensitive environment of live events.
04 — Results
The refreshed brand established a stronger visual hierarchy, improved consistency across channels, and enhanced ITC Vegas’s positioning as a premium, industry-leading event.
The systemized asset framework enabled faster campaign execution and more cohesive audience engagement across digital and on-site touchpoints.