01 — The background
Working in a rapidly evolving landscape during and after the pandemic, my goal was to secure press coverage and establish authority for my corporate travel company in a time where travel news coverage was higher than ever.
02 — The strategy
The strategy? Be ready to respond as a source for changing, hot-button travel issues (from passport renewals to REALID) from reporters in national news, business news, and industry trade publications to raise our company's profile.
03 — the results
+124%
YoY increase in press coverage
56%
opportunity (reporter inquiry) to publication (article or quote) ratio
30
published articles about our brand
4
national news placements
04 — national news media
Do you need a second passport?
Ignore this Real ID story at your peril
Business travel faces long road to recovery from pandemic
Online passport renewal is coming your way
Do you need a second passport?
Ignore this Real ID story at your peril
Business travel faces long road to recovery from pandemic
Online passport renewal is coming your way
05 — Links and media
National publications
Washington Post | Do you need a second copy of your passport — and how do you get one? |
Los Angeles Times | Ignore this Real ID story at your peril as the clock ticks toward the deadline |
The Atlanta | |
The New York Times | Good News for Weary Travelers: Online Passport Renewal Is Coming Your Way |
Trade publications
Business Travel News | As U.S. Business Travel Gets Busy in 2022, Expect Higher Costs |
BTE Digital | |
Travel Weekly |