Branding case study

01 — Project details

ITC Vegas is an annual insurance technology tradeshow and conference with over 9,000 attendees.

02 — Project details

The goal was to enhance and update the branding to better showcase the strengths of the event, as the largest conference of its type in the world.

The event had strong brand equity and recognition, so the goal was to refresh the brand's overall look.

Social media post - before

Previously, the event had unclear branding and un-optimized imagery, from the website to the social media imagery.

With my team, I conducted a refresh of the brand assets, including:

Logo architecture and brand standards

Website architecture and digital assets

Social media templates

Digital advertising assets

PDF and document templates

Print and on-site event materials

Social media post - after

I helped to establish a strong visual hierarchy and assets that allowed the event to stand out.

All assets were "templatized" to allow the marketing and design teams to create on-brand assets quickly and easily - especially important in the time sensitive atmosphere of live events.