01 — Background
During the COVID-19 pandemic, the travel landscape changed drastically - becoming one of the biggest downturns in history.
Working for a corporate travel company, travelers expected us to get information to them quickly and with expert guidance and forecasting.
02 — The research
Our audience told us that that they wanted to stay informed about travel changes — everything from flight cancellations to pilot shortages, price changes to on-time performance.
03 — The approach
My strategy was to update our audience quarterly with our outlook and summary of events, alongside more frequent immediate updates.
The following pieces are all writing samples that I wrote during this period.
Quarterly updates
I wrote these longer format pieces using research, interviews with colleagues, and my own expertise to keep our travelers informed about longer-term changes and projections.
Regular updates
I wrote these pieces as news broke about travel updates, and they were updated frequently with new information.