01 — The background
During and after the pandemic, corporate travel was under intense public scrutiny. Media demand for expert commentary surged - creating both risk and opportunity for industry brands.
The goal was to position our organization as a trusted, authoritative source in national and business media.
02 — The strategy
Shifted from reactive PR to proactive source positioning — preparing executive spokespeople to respond quickly to emerging travel issues such as passport delays, REAL ID, refund policies, and business travel recovery.
Built relationships with national reporters and prioritized high-visibility outlets to strengthen brand credibility.
03 — the results
124%
YoY increase in press coverage
56%
reporter inquiry-to-publication ratio
30
published articles
4
national news placements
04 — Links and media
National publications
Washington Post | Do you need a second copy of your passport — and how do you get one? |
Los Angeles Times | Ignore this Real ID story at your peril as the clock ticks toward the deadline |
The Atlanta | |
The New York Times | Good News for Weary Travelers: Online Passport Renewal Is Coming Your Way |
Trade publications
Business Travel News | As U.S. Business Travel Gets Busy in 2022, Expect Higher Costs |
BTE Digital | |
Travel Weekly |