01 — Background
The CTM Global Hotel Program required a commercial marketing asset that clearly articulated value, scale, and competitive differentiation for corporate travel buyers.
02 — Approach
Directed creative design and authored a long-form guide highlighting:
• 45,000+ properties across 170+ countries
• Pre-negotiated savings up to 15% off BAR (plus 30% special offers)
• Loyalty integration and value-added amenities
• Executive endorsement and clear CTA
The piece combined persuasive copy, structured benefit hierarchy, and visual storytelling to support sales conversations.
