01 — Background
During the COVID-19 pandemic, one of the most disruptive periods in modern travel history, corporate travelers required timely, accurate guidance in an environment of constant change.
The objective was to maintain trust and reinforce brand authority through clear, research-backed communication.
02 — The strategy
Developed a two-tiered communication framework:
• Quarterly, research-driven outlooks analyzing industry trends and forecasting future impacts
• Rapid-response updates addressing breaking news, regulatory changes, and travel disruptions
Content incorporated research, internal expertise, and market analysis to provide both immediate guidance and long-term context.