Brand voice & content governance framework

01 — Background

As part of a broader brand evolution, the organization lacked a unified voice across marketing, PR, web, and proposals.

02 — Objective

Create a scalable content governance framework to ensure consistency, clarity, and brand differentiation across global teams.

03 — Approach

Developed a comprehensive content style guide including:

• Brand narrative and key messaging architecture
• Tone framework (deliberate, clear, assured, strong)
• POV and voice standards
• AP style adaptations and terminology governance
• Channel-specific writing guidance (web, email, social, PR)

The guide served as both a strategic narrative foundation and tactical editing manual.

04 — Impact

Established consistent global voice, improved cross-team content alignment, and reduced copy revision cycles across marketing initiatives.